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Size Inclusivity in the Australian Fashion Scene

We don’t really know currently what the average dress size is for Womxn in 2020. The last data by Australian Bureau of Statistics was put together in 2012 and stated the average waist circumference of an Australian Womxn at that time was 87.7cm, which equates to a size 14-16.   So why are most brands stopping at size 12-14?   Costs of R&D   We hear this one all the time. Patternmaking, fitting, PR samples etc. It all costs, but how much?   This is what I pay:   For me, I wanted to launch Sanct with a size range of 8-22 (8 sizes). So compared to a brand that offers 6-12 (4 sizes) I spend an extra $406 approx...

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COST PER WEAR EXPLAINED $$$ BY SANCT FOUNDER DANIELL

What is Cost Per Wear? So cost per wear pre purchase is calculated by estimating how many times you think you will wear an item. Things to consider when calculating are: - Is this a trend piece that will be out of style next season? - Is it well made, is the fabric good quality? - Is it transeasonal? These factors will help you determine how often you might wear an item and when its wearability may come to an end, ie, how quickly it will break or be irrelevant in your wardrobe. Once you have an idea of how many wears you will get out of an item, you can divide this number by the retail price of the...

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Introducing Britt Neech Founder/Owner of Clae Studio

Conscious Creative Series Introducing Britt Neech of Clae Studio Image by: James K Morris Tell us a bit about yourself and your journey to Clae Studio: I started out studying fashion and textile design and, while still at Uni, enrolled in a short ceramics course at a local studio in Sydney. I fell in love with the medium straight away and found myself wanting to make all the time - like an obsession! I think what drew me to ceramics was the tactility of the clay and the way the process is three dimensional, similar to fashion. As somebody who has studied fashion, what do you look for when selecting a new clothing item? I always look for quality! My...

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Introducing artist Ricci McAuliffe

Conscious Creative Series Introducing Ricci McAuliffe As the owner of a biscuit brand, how did you start your journey to becoming an abstract artist? I’d like to think of myself as a creative person whether that be creating beautiful food, a beautiful home or beautiful art. I adore making things beautiful, no matter what they are. I’m very fortunate that my career path has allowed me to create food products but I've always had a fascination with art. As Ricci’s Bikkies has evolved over the years it has given me the opportunity to engage in other interests such as art. How did you discover your specific artistic style? I think I’m still discovering it but it stems from loving nature...

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Introducing Meghan, Owner of Meghan The Jeweller

  First, let’s get to know you! Can you tell us a bit about yourself?​ With an artistic flair from a young age, my creativity was nourished by my family, encouraging me to pursue the path of jewellery making in 2008. After completing my Bachelor in Fine Art (Object Based Practice), I went on to do a few short courses to learn about diamond setting. During this time, I had a deep desire to travel and see the world. I embarked on a 5 month trip around Europe, which was filled with rich culture, amazing history and indulgent food. Having no solid plans, I found myself connecting with an artist collective who lead me to gallery internship in the UK.  Can...

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